A mouthful of awesomeness.

Trail Hikers United National Division of Excursional Recreation (or THUNDER) is the official-sounding name for a big group of friends that like to go hiking together all over Southern California.

The road less traveled.

When my wife had the idea of starting a hiking group, I knew it would be a fun excuse to spend more time with our friends, all while forcing us to get some fresh air and exercise to boot. What I didn't know is that it would turn into a totally fulfilling personal design project.

What started as a simple logo developed into an entire identity system, complete with "merit badge" pins that can be earnedĀ for each hike participated.

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