infinite revisions

The Psychology of Infinite Revisions

The Psychology of Infinite Revisions

This week I had the pleasure of sitting down to lunch with my old boss and creative director, Fabian Geyrhalter. We were discussing the idea of getting better clients, doing more rewarding work as a designer, and spending less time dealing with the parts of the business that we hate. That's when he dropped this massive knowledge bomb that I am about to share with you.